Evaluation Question 5: How did you attract/ address your audience?

One way in which we constructed our film, in order to achieve our target audience, was via the gender of our cast. The cast is completely male, but this was not intended to achieve our target audience, but because the gender of our group and our planning for the opening sequence. The female gender in this clip is not represented in the clip, however not by choice, this does not hinder the idea of females watching the clip, but just favours the older, male gender. We included violence and some mature, psychological themes which would attract an older possibly male audience. such themes as reality and death are usually unsuitable for younger audiences, which is why we have aimed at around 15+. Typically, the themes we used would make a real media product rated at around 15+ by the bbfc for cinematic release.

The score which was used on top of the opening sequence was generally quite gritty, similar to that of such films as "Se7en" which also was a psychological thriller. Another convention which was used was the setting of a dirty alleyway, for the fight scene between Rob Thompson and The Stranger, typically used in modern stalker/ thriller films and highlights this place to be dangerous, connoted by its ill-kept manner. all of these themes and conventions are typical of the thriller genre, and meets the expectations of a thriller audience.

Not much discernible feedback was given to us when our media product was uploaded it to such mediums as Facebook, Twitter and YouTube, but however some criticisms were made. The general consensus was praise by those we know. However one person stated that at the very end of the clip, as rob runs to find the stranger "you can't really see the path properly... you can just see leaves at the end where he walks out" this does not make it clear wether the stranger has disappear and a proper point of view of Rob isn't greatly achieved due to the obstruction of the bush.

Another, female viewer deemed that some parts of the clip "scared" her, because of the inclusion of violence and a quick "jump-scare" as the stranger appears in Robs mirror. we found this helped prove that our target audience had been achieved as a female that wasn't part of the target audience found some parts of the clip distressing, whereas other male reviewers didn't.

Finally, another criticism  was a continuity error that had been spotted, because the film had been shot on separate days and hadn't been noticed in post production, when Rob looks out of the window a car is not parked, but as he runs downstairs, a car appears to be parked in the driveway despite the shots being within a few seconds of each other. The general praise that we received from showing the opening sequence was that the clip was "very professional" and "flowed brilliantly". Another specific piece of praise was that "The part where he is there and then not is very well done... well edited as well". we had to concede that some reviews may have been biased due to being given by friends and close family members.

We also used a group screening in order to get some feedback on our film. We brought some people into a classroom and put it on the big screen, they all watched it and filled out a questionnaire about the film giving their views, with which we got good criticism and praise